Do you have a favorite color? Does it depend on your mood what color you lean more towards? Surprisingly enough studies have shown that color effects a person’s mood; red may feel more intense, yellow feels bright and cheery, blue is calming. So when preparing to choose a color for your company’s logo you want to think about what your product brings to the consumer.

How do you want your customer to feel when they see your logo? Do you want them reassured, energized, maybe luxury is what you have in mind? Check out this info graphic we came across on It will give you a better idea of why certain brands choose the logo that they did, as well as some pretty interesting history behind some of our most popular logos evolution.